Surface Theory / Design concept

Idea, design and art direction for a new type of skincare brand exploring wellness through an atelier lens. The idea is treating skin as a surface to be maintained, reframing skincare as an act of preservation inspired by the care inherent in artistic processes.

Keywords:
Atelier feel.
The aesthetic of: studio shots of painter Helena Frankenthaler + industrial design.
Contemporary new artists as models.
Materials and tools for making and preserving beauty / art.
Stainless steel. Soft tones. Concrete. Patina. Transparency.
Plaster and paint as creams and masks.

The visuals include found photography.
Personal work / Self-initiated project.

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