Surface Theory / Design concept

Idea and design for a new type of skincare brand exploring welness through an atelier lens. The idea is treating skin as a surface to be maintained, reframing skincare as an act of preservation inspired by the care inherent in artistic processes.

Keywords:
Contemporary new artists as models. Atelier feel. The aesthetic of: studio shots of painter Helena Frankenthaler + industrial design. Materials and tools for making and preserving beauty / art. The care for unique surfaces. Stainless steel. Soft tones. Concrete. Patina. Transparency. Plaster and paint as creams and masks.

The visuals include found photography.

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